I must say one of my all time favourite shops is Zara, with continual fresh ideas being brought in on a weekly basis, Zara is at the forefront of what the industry calls Fast Fashion.
The modern day consumer is becoming increasingly more demanding, retailers have jumped on this opportunity, and if you look closely the traditional season is now being split. Designer collections will always (i hope!) follow the two season per year trend. However, with all these divas to cater for high street has to be a lot more open to changes within the particular season. Influxes of new fresh ideas are being introduces as the seasons go on, keeping the buyers happy with all the new things! There is absolutely nothing better than new stock!
But back to my love of Zara, it is at the top of the game when it comes to FF, so a little hint, if you see it and you love it, just buy it, because it won't be around for too long!
Time for shopping I think........